Explore the art of digital storytelling in this conference talk from PASS Data Community Summit. Learn essential do's and don'ts for creating impactful, easy-to-understand reports that effectively communicate your data insights. Discover techniques for efficient use of color, contrast, white space, and layout to enhance visual storytelling. Gain valuable knowledge on developing enterprise-class report collections with a unified, professional look and feel, regardless of the creator. Delve into strategies that go beyond basic charts and visuals to ensure your reports convey clear messages and are easily consumable by end-users.