Explore innovative UX and UI design strategies for creating accessible, humane brand experiences with higher ROI in this conference talk by Vitaly Friedman, Co-founder and Creative Lead at Smashing Magazine. Discover how to break free from generic web layouts and infuse personality into your designs through creative processes, data-driven insights, and unique approaches to common web elements. Learn about the concept of "invisible friction," explore unconventional design examples from various industries, and gain insights on reinventing traditional web components like carousels, date pickers, and video players. Delve into topics such as responsive design, subtle interactions, and the importance of breaking things apart to create more engaging user experiences.