Explore the challenges and research guiding Android Auto's interface design in this Google I/O 2016 conference talk. Delve into the complexities of creating user-friendly automotive interfaces that minimize driver distraction. Learn about the importance of simple, predictable, and non-hierarchical designs, as well as the role of voice commands, typography, touch targets, and contrast in automotive UI. Discover how Android Auto addresses platform scalability, traffic conditions, and the "seconds blind" phenomenon. Examine the rigorous testing methods employed, including driving simulators, eye-tracking, cognitive measurement, and occlusion goggles. Gain insights into designing for various locales, integrating with different car models, and the future of automotive interfaces. Understand why cars present unique design challenges and require specialized solutions tailored for driving.