Explore the three-phase process of designing interactive fiction for mobile games in this 2017 GDC talk by Pocket Gems' Michael Dawson. Learn how Episode transforms story ideas into polished mobile entertainment experiences, covering concept selection, mobile optimization, audience engagement, and iterative development. Gain insights into effective storytelling techniques, interactivity building, and monetization strategies for mobile platforms. Discover common mistakes to avoid and tools for success in creating compelling interactive narratives.