Learn how to design engaging social applications in this 28-minute conference talk from Facebook Mobile Developer Day 2012. Explore key concepts including resource management, adoption curves, notification strategies, and Open Graph integration. Discover best practices for creating lifestyle apps, initiating user engagement, and implementing effective sharing mechanisms. Gain insights into common pitfalls to avoid and receive practical advice on getting started with social app development. Master the art of crafting compelling social experiences that resonate with users and drive adoption.