Follow along with graphic designer and illustrator Mercedes Bazan in this first part of a two-part tutorial on designing a food festival brochure. Learn how to create branded illustrations and custom layouts using research and moodboarding techniques. Discover how to set up page spreads, design an eye-catching cover, create linked files, and optimize hyphenation settings. Gain insights into Mercedes' work background and tips for handling unique clients. The tutorial covers essential steps in the design process, from establishing a project style guide to finalizing the brochure layout, providing valuable knowledge for creating high-quality print-ready publications.