Dive into a comprehensive Adobe Live session with brand and web designer Kenzi Green as she demonstrates the process of creating a vibrant and bold syrup brand using Illustrator and Photoshop. Learn how to establish brand guidelines, craft a moodboard, and develop initial sketches. Explore techniques for digitizing sketches, designing logos, defining color palettes, and creating mockups. Gain insights on visual communication with clients, mastering the pen tool, creating custom letters, and utilizing object path offset. Discover Kenzi's journey in the industry, her approach to logo variations, color selection, and managing client relationships. Uncover valuable tips on creating secondary logos, brand patterns, and effective project management. Benefit from Kenzi's experiences in balancing various aspects of her design career and leveraging social media platforms like TikTok for professional growth.