Explore the complexities of privacy consent in this 49-minute conference talk from Drupal Association's Pittsburgh 2023 event. Gain valuable insights into the challenges faced by marketers and website owners when navigating privacy regulations. Learn about best practices for obtaining and managing user consent, understand the legal implications of data collection, and discover strategies to balance user privacy with effective marketing techniques. Delve into the latest trends in privacy technology and explore practical solutions for implementing consent management systems on your website. Equip yourself with the knowledge needed to ensure compliance while maintaining a positive user experience in the ever-evolving landscape of digital privacy.