Explore how The Guardian revolutionized their approach to web analytics in this GOTO 2013 conference talk. Discover how a small team built "ophan," an in-house real-time analytics system that democratized access to actionable data for journalists and editors. Learn about the challenges of providing meaningful, timely information on reader engagement for one of the world's most popular news websites. Gain insights into the team's resource-constrained approach, which prioritized simplicity, rapid evolution, and iterative delivery. Understand how this initiative empowered Guardian employees to contribute to expanding engagement and reach. See how ruthlessly eliminating complexity in software, architecture, and data presentation can enable even small teams to make a significant impact on large organizations.