Explore a thought-provoking TED talk where IDEO's David Kelley discusses the evolution of product design, shifting focus from hardware to user experience. Discover how this broader approach is reshaping the design industry through compelling examples, including footage from the innovative Prada store in New York. Gain insights into the future of human-centered design and its potential impact on various fields, from technology to retail, in this 19-minute presentation by one of the world's leading design thinkers.