Explore a 13-minute conference talk from Data Council on building effective data products for both data teams and business users. Learn why considering multiple user personas is crucial when developing data tools, and discover key principles for creating solutions that benefit everyone in an organization. Gain insights from Katie Hindson, a product manager with a data science background, as she shares her expertise in building data products at Lightdash, an open-source BI tool. Understand the importance of fostering collaboration between data teams and other departments to enable faster, better decision-making across the company. Enhance your knowledge of data product development and learn strategies to create tools that serve the needs of both technical and non-technical users.