Explore how leveraging domain expertise and advanced spreadsheet technology can revolutionize your organization's approach to Big Data, data science, and business intelligence. Learn why the most crucial elements of your data strategy are already within reach and how reversing the relationship between technology and domain knowledge can lead to dramatic improvements in clarity, agility, ROI, and IT-business relations. Discover how cutting-edge spreadsheet advancements can transform your "Excel problem" into a competitive advantage. Join spreadsheet sociologist Rob Collie in this interactive conference talk, featuring an introduction to four critical concepts followed by audience-selected discussion topics, and gain insights into making high-ROI, low-risk investments in the field of Big Data.