Explore creativity and innovation in the animation industry through this insightful 23-minute conversation with Ed Catmull, founder of Pixar, at Web Summit. Delve into the creative process behind iconic films like Toy Story, Monsters Inc, and Inside Out. Discover Pixar's approach to fostering creativity, embracing technology, and learning from mistakes. Gain valuable insights on running a successful movie company, the impact of Pixar's merger with Disney, and the broader influence of their work. Uncover Catmull's perspective on measuring creativity and his book recommendations for aspiring innovators.