Explore the art of creating exceptional user experiences in this 35-minute conference talk by Peter Smart, Global Head of Product Design at Fantasy Interactive. Discover how to design products that cater to human needs rather than robotic functionality. Gain insights into the design processes behind Fantasy's most successful product launches, and learn about the importance of synergy between designers and engineering teams. Delve into topics such as designing for full human beings, experience principles, testing with real users, creating fluidity, and the concept of Minimum Love-able Product. Understand why convention should be seen as permission to innovate and how to draw inspiration from the real world. Learn to think in flows rather than screens, and discover strategies for creating magical experiences that set new standards in product design.