Explore cloud computing and serverless programming in this conference talk from Conf42 Cloud Native 2024. Dive into the fundamentals of cloud computing, examining major providers like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). Learn about their top products and services. Understand serverless computing and its applications in e-commerce, healthcare, and gaming industries. Address key challenges including security, compliance, vendor lock-in, and cost management. Discover current trends shaping the future of cloud and serverless technologies. Gain valuable insights to enhance your understanding of modern cloud-native architectures and serverless solutions.