Explore the evolution and future of string design in C++ through this comprehensive conference talk from C++Now 2017. Delve into the shortcomings of std::string and examine the changing context of string usage in modern programming. Analyze strings along various dimensions, including storage duration, encoding, and mutability. Learn about recent developments such as UTF encoding standards, 64-bit addressing, constexpr, ranges, reflection, string_view, small string optimization, and FixedString. Discover how these advancements, along with proposals like std::text_view, impact string design. Engage in a thought-provoking discussion on creating a cohesive, modern set of library and language features for strings in C++. Gain insights from Mark Zeren, a staff engineer at VMware, as he shares his expertise on C++ libraries, coding standards, and toolchains.