Learn effective strategies for communicating security concerns to executives in this 41-minute conference talk from Louisville InfoSec 2016. Explore how to move beyond fear, uncertainty, and doubt (FUD) tactics to build credibility, present clear needs, and align security priorities with business objectives. Discover techniques for engaging decision-makers, holding them accountable, and navigating challenging conversations about risk acceptance. Gain insights on framing security issues from different perspectives and avoiding common pitfalls in executive-level discussions about cybersecurity.