Discover how to design secure and user-friendly authentication experiences for software applications in this 28-minute talk by Heather Downing from Okta. Learn industry best practices for creating more acceptable authentication processes, identify pitfalls to avoid, and gain insights into human perceptions of security to elevate your app's user experience. Explore 15 essential rules for user sign-in, including inline email validation, streamlined password reset procedures, and the implementation of two-step authentication. Understand the importance of reducing cognitive load, leveraging password managers and on-device authentication, and offering Single Sign-On options. Gain valuable knowledge on designing persistent logins, managing user sessions, and creating intuitive journeys that prioritize user needs. Master the art of balancing security with usability to create an auth experience that truly caters to human users.