Explore brain-based strategies for self-improvement in this 32-minute video lecture. Discover why changing behavior can be challenging and learn a simple step to reduce bad habits. Understand how self-control functions like a muscle and the role of frontal lobes in impulse control. Delve into techniques for altering the underlying mental processes of habits and harness the power of positive and negative reinforcement. Gain insights into why reinforcement is highly effective for personal growth. Uncover counterintuitive approaches to combat procrastination and enhance focus. Learn how to outsmart your subconscious, make better decisions, and unlock your brain's full potential for lasting positive change.