Explore a 20-minute conference talk from Data Science Conference Europe 2022 where Sandra Martincic Ipsic presents an innovative business intelligence toolkit powered by natural language processing for the arts and culture domain. Discover how this toolkit leverages NLP methods including keyword extraction, multi-label text classification, and impact identification, all trained on open-access academic publications. Learn about the geo-referenced visualization capabilities that analyze social value creation across health and well-being, urban regeneration, and social cohesion sectors. Understand how this prototype demonstrates the measurement of societal value by identifying transformational processes that can be applied beyond the arts and culture domain. Delivered in person at Belgrade, this presentation showcases the intersection of business intelligence, natural language processing, and cultural impact assessment.