Explore the concept of simplification in the digital age through this thought-provoking TEDx talk by David Birman. Delve into the impact of the "new humans" - a generation raised with touch screen devices and simple user interfaces - on product design and user experience. Learn from Birman's expertise as a consultant, marketing professional, and UX specialist with seven years of experience in digital banking development across Georgia and Azerbaijan. Discover insights on branding, digital product development, and the importance of adapting to changing user expectations. Gain valuable perspectives on the future of design and the critical need for simplicity to avoid abandonment in an increasingly digital world.