Explore best practices for optimizing Azure SQL Database performance and availability in this comprehensive conference talk from PASS Data Community Summit. Learn how to select the ideal Azure SQL database configuration for specific application patterns, balancing cost, performance demands, and availability requirements. Discover strategies for achieving high availability (99.995% uptime) and maximizing performance for mission-critical applications. Gain insights into leveraging Azure SQL Database ecosystem advantages, optimizing cloud performance, and addressing application patterns and anti-patterns when migrating legacy applications from SQL Server. Delve into topics such as purchasing options, performance tuning techniques, Azure SQL Database tools, data loading tips, connectivity architecture, and troubleshooting methods. Watch a demo featuring Managed Instance and explore concepts like memory grants and log rate governance to enhance your Azure SQL Database implementation.