Learn to create dynamic typographic poster designs using the Axial grid system in Adobe Illustrator. Follow a methodical process to craft impactful compositions for a sneaker company, incorporating photography, typography, and graphic elements. Master essential steps including project setup, grid creation, image manipulation, typography techniques, color application, composition refinement, layout variations, and exporting. Gain practical skills to produce eye-catching posters that effectively promote products and generate visual interest through strategic use of axis lines and distinct design zones.