Explore the potential of augmented reality beyond gimmicks in this 52-minute conference talk by Lars Klint at NDC Conferences. Discover how to create captivating, engaging, and relevant augmented experiences that reach users without excessive costs. Learn to leverage Google's ARCore framework to develop augmented reality apps for hundreds of millions of devices. Get hands-on experience with code and various tools for creating ARCore experiences, culminating in building a simple Android app. Gain insights into the best ways to start incorporating augmented experiences by harnessing the power of ARCore technology.