Explore the world of augmented reality in this 50-minute conference talk from GOTO Copenhagen 2017. Dive into the challenges of AR technology and learn how to write AR experiences using JavaScript. Discover the evolution of AR from its early days to modern applications, understanding key components of AR/VR/MR systems. Gain insights into the Wikitude SDK architecture and its JavaScript API. Learn practical skills for creating image and object recognition AR experiences. Understand the importance of various elements in crafting effective AR applications, from field services to training support. Uncover the potential of AR technology beyond popular applications like Pokémon Go, and explore its future possibilities in different industries.