Explore principles for navigating the landscape of emerging technologies in software development through this insightful conference talk. Delve into the ideological nature of technology choices, from programming paradigms to deployment strategies. Establish a framework for evaluating and adopting new technologies that balances business needs with engineer engagement and productivity. Examine case studies, historical perspectives, and research findings to gain valuable insights. Learn about the importance of choosing your technological "giants" wisely, managing dependencies, and establishing abstraction boundaries. Discover strategies for fostering diversity, curiosity, and knowledge sharing within development teams. Gain a nuanced understanding of how to approach technology decisions, acknowledging that there's no one-size-fits-all solution in the ever-evolving world of software development.