Explore a comprehensive conference talk from AppSecEU 2016 in Rome that provides a blueprint for changing security culture through application security awareness. Delve into the importance of software security, customer expectations, and vulnerability trends. Learn about the average developer's perspective and the need to think like security professionals. Discover strategies for building a sustainable security culture, focusing on human factors, and imparting essential knowledge. Examine the benefits of AppSec awareness, program architecture, team building, and content creation. Gain insights into effective assessment methods, gamification techniques, and recognition strategies. Conclude with a call to action and practical steps to implement a successful AppSec awareness program in your organization.