Explore strategies for introducing and managing security at startups in this 50-minute conference talk from AppSecCali 2019. Gain insights into the unique challenges of implementing security measures in fast-paced, high-risk-tolerance environments. Learn how to successfully integrate a security team within a startup, prioritize security initiatives, and navigate the quirks and ambiguities of young companies. Discover practical approaches to security engineering, incident response, compliance, and workplace security tailored for startup environments. Understand the importance of basic incident response plans and how to address challenges faced by distributed teams. Benefit from the speaker's experience at Cloudflare and acquire key takeaways for building an effective security program from the ground up in a startup setting.