Explore strategies for building strong relationships with developers to create an impactful AppSec program in this 33-minute lightning talk from AppSecCali 2019. Learn about Segment's competition-based training using Burp Suite and OWASP Juice Shop, partnership approaches for tool implementation, and methods for contributing to existing codebases. Gain practical insights on organizational buy-in, team building, secure code review, and vendor adoption. Discover the benefits of security-engineering embed programs and full-stack security engineering. Walk away with key takeaways and actionable examples to enhance your organization's application security efforts and foster collaboration between security teams and developers.