Explore RabbitMQ as a centerpiece of serverless and cloud technologies in this conference talk from RabbitMQ Summit 2022. Dive into the Knative RabbitMQ integration to gain insights into Serverless architecture, Cloudevents ecosystem, Observability frameworks, and OpenTelemetry Messaging Semantic Conventions. Learn about common issues in RabbitMQ, debugging tools, and the USE Method for troubleshooting. Discover why RabbitMQ stops and how to address these problems. Gain valuable knowledge from Iliia Khaprov, a Software Engineer at the RabbitMQ Team, VMWare, as he shares his expertise on approaching cloud-native RabbitMQ implementations.