Explore a 24-minute conference talk from Data Science Conference Europe 2022 that delves into the transformative role of large language models in news and media industries. Learn about key applications in natural language processing, including text summarization, topic modeling, and style transfer techniques. Gain insights into the current limitations of these AI models, understand potential biases in their implementation, and discover strategies for overcoming these challenges. Delivered by Danijela Horak in Belgrade, the presentation offers valuable perspectives on how artificial intelligence is reshaping content creation and analysis in journalism and media production.