Explore application integration using Linked Data in this GOTO 2012 conference talk by Martin Nally, IBM Fellow and IBM Rational CTO. Discover how Linked Data, a combination of simple web technologies, offers a novel approach to application integration. Learn about IBM's experiences implementing Linked Data-based products over five years and their W3C member submission for standardizing these techniques. Delve into the fundamentals of Linked Data, its advantages over traditional integration methods, and its potential to solve complex business problems. Examine topics such as RDF, RDFS, object orientation, and Rational Integration. Gain insights into the challenges of Linked Data and the proposed solutions, including Atom Publishing and RDF XML. Understand the significance of this approach for creating more effective and scalable integrated systems.