Explore the challenges faced by the first web engineer on a major product in this JSConf Iceland 2016 talk. Gain insights into selecting frameworks, libraries, and tools that will stand the test of time. Follow Alex Kaminsky's journey building ReutersTV as he navigates through various dilemmas, including design considerations, product ownership, and technology choices. Learn about the New Technology Quadrant Theory and its application in decision-making. Discover strategies for CSS preprocessing, JavaScript technology selection, and implementing Webpack. Understand the importance of setting good standards and creating templates for future development. Acquire valuable knowledge to make informed decisions when given complete freedom in choosing a technology stack for a new project.