Explore the world of push notifications in web applications through this JSConf EU 2018 conference talk. Discover how to implement push notification permissions effectively and create valuable notifications that enhance user experience. Learn best practices for timing, personalization, and respecting user preferences. Understand the importance of avoiding aggressive permission requests and providing opt-out options within applications. Gain insights into the potential consequences of poor notification practices on the web platform. Examine suggestions for improving current implementations and future browser enforcement. Develop skills to build progressive web apps that utilize push notifications responsibly, ensuring a positive user experience and maintaining the power of the web platform.