Explore the intersection of pricing algorithms and fairness in vehicle sharing systems through this 51-minute lecture by Adam Elmachtoub from Columbia University. Delve into the complexities of price discrimination algorithms and their impact on different customer groups. Examine various fairness constraints related to prices, access, and consumer surplus in monopolistic and location-based pricing scenarios. Analyze how different fairness notions affect rider surplus, challenging assumptions about the relationship between fairness and improved outcomes. Gain insights into the mathematical foundations for equity in transportation systems, as presented at IPAM's workshop on January 25, 2024.