Dive into a comprehensive 2.5-hour course on ActiveCampaign, exploring its features, functionality, and best practices. Learn why ActiveCampaign is a powerful tool for email marketing and customer relationship management. Discover how to set up your account, navigate the dashboard, and utilize key features such as lists, contacts, custom fields, and tags. Explore the differences between automations and broadcasts, and master the advanced search capabilities. Gain proficiency in using the email editor, creating automations, and importing templates. Understand how to implement forms, site tracking, lead scoring, and dynamic content. Learn about integrating ActiveCampaign with Zapier and analyze your campaigns using built-in reporting tools. By the end of this course, you'll have a comprehensive understanding of ActiveCampaign's capabilities and how to leverage them for your marketing efforts.