Discover best practices for developing Machine Learning-powered applications that drive business-critical KPIs in this ODSC West 2019 conference talk. Explore a rapid prototyping framework for creating engaging personalization experiences, learn about the mindsets and skills needed for innovation roadmaps, and understand how to evaluate AI-powered solution vendors. Gain insights on designing online experiments for quick iteration towards improved customer experiences. Delve into topics such as identifying the right problems to solve with AI, focusing on customer experience, prioritizing initiatives, choosing appropriate metrics, and evaluating AI startups. Learn about the importance of having the right team, embracing failure, and maintaining the proper mindset for successful AI implementation in enterprise settings.