Discover how to optimize your lead management in three simple steps through this 54-minute conference talk by Jeroen De Wit at Devoxx. Learn why increasing marketing efforts may not be the solution to lagging revenue, even with a good product, motivated team, and clever marketers. Explore practical examples and tips to improve lead conversion rates and build a more scalable sales organization. Gain insights into common issues that prevent leads from becoming customers and strategies to overcome these challenges.