Explore a transformative journey in this conference talk from IPC 2017, where Steffen Behn and Tina Dreimann of die kartenmacherei share their experience transitioning from siloed Scrum tech teams to a network of cross-functional, self-organized teams inspired by the Spotify model. Discover the motivations behind this radical organizational shift, examining the successes and challenges encountered during the year-long transformation. Gain insights into the three pillars of their new product organization, the impact on customer focus, team motivation, and agile mindset. Learn how this restructuring affected release schedules, management layers, and overall team dynamics. Understand the benefits of breaking down barriers between developers and other stakeholders, and how this approach fostered a more customer-centric and agile work environment.