Discover the power of following your heart in business and life through this inspiring TEDx talk by Thanassis Papadimitriou. Learn from the experiences of a successful entrepreneur who transitioned from a family meat business to founding a thriving corporate travel and events company. Explore how embracing your passions and pursuing seemingly 'crazy' plans can lead to genuine success and fulfillment. Gain insights into the speaker's journey, including his participation in extreme adventure events and the creation of EY ZHN GROUP, which now offers a wide range of services including travel, meetings, conferences, and international sports events. Understand the importance of aligning your business goals with your personal values and interests for long-term satisfaction and achievement.