Explore a critical investigation of digital computing for design in this 20-minute conference talk by Onur Yuce Gun at the AEC Tech 2018 Symposium. Delve into topics such as computational design, generative design, and design thinking as Gun examines the relationship between parts and wholes in digital design processes. Discover insights on parametric design, assembly, vision, and computational aesthetics while addressing the challenges of "unseeing" in design. Learn about Gun's PhD research, including projects involving data collection and processing for New Balance, and discuss paradigm shifts in digital manufacturing. Reflect on the role of human insight in design and the hype surrounding AI as Gun challenges conventional thinking and encourages a deeper understanding of beauty in design.