Transforming Lead Management with Machine Learning at Oracle
Discover how Oracle transformed lead management using machine learning and automated lead routing in this 43-minute video. Learn about the inbound demand generation process, project goals, implementation challenges, and operational hurdles faced. Explore the machine learning score, capacity pilot, and resulting 2X improvement in lead opportunity conversion. Gain insights into roles, responsibilities, and the customer journey model. Understand account-level insights, timeline, and tools used in the process. Delve into the development of live models, automated quota systems, and account scoring techniques. Address common questions about human rules, competitive product considerations, and industry-specific prepackaged rules. Connect with Oracle's resources for cloud services, events, support, and community engagement.