1 How can you get the most out of this course? 6:40
2 Basic terms 8:05
3 Campaign settings, bids, and locations 5:26
4 Types of keywords and understanding your keyword quality score in Google AdWords 6:27
5 A trustworthy landing page is critical for conversions and a high keyword score 13:11
6 Usually it takes faith and consistent effort to get great results 6:16
7 Conversions are all that matter. Ignore all other data! 5:37
8 Preparing for conversion tracking setup 3:26
9 Go to tools and complete your conversion tracking setup 8:48
10 How to immediately confirm your conversion tracking is setup properly 13:14
11 How to add Google Analytics tracking for deeper AdWords data 6:36
12 Keep the first campaign simple while you wait for approval 9:06
13 Reviewing initial campaign and copying into a new campaign 6:15
14 Keyword research to expand an existing campaign with new ad sets 11:31
15 How to quickly make display campaigns using search ads 7:56
16 Testing trademark and limited approval ads on a new product 16:19
17 How to quickly try a new landing page and copy ad groups 12:34
18 Quickly copying campaigns and split testing countries 10:54
19 Keyword research and fast new campaign creation on best offer 9:00
20 First conversions tracked with a free offer 6:05
21 Choosing which campaigns to pause and save money 5:49
22 AdWords is challenging because you have to wait for enough data 7:17
23 Adding keywords to a campaign now getting impressions and expanding to display 8:17
24 Day 5 pausing campaigns not converting and preparing for new sales 15:47
25 Conversion data ad schedule, mobile device bid adjustment, and appreciating success 9:29
26 Launching a new product with expensive keywords 5:46
27 Created ads on a trademarked keyword requiring AdWords specialist approval 15:47
28 What to do when your conversions are not matching your actual sales 9:57
29 How to start scaling up campaigns with conversions 8:59
30 Making new ads based on what is converting, copying the ads, and adding negative keywords 11:26
31 Conversions review with negative keywords, copying ads, and location targeting 13:18
32 Watch as I discover live the reason my conversions are higher than sales 9:04
33 The end or just getting started You decide! I will be continuing to build this! 14:07
34 How to handle errors for trademark requirements 14:13
35 Using organic search traffic and another keyword tool to add negative keywords 4:36
36 Conversions showing in different products than advertised 6:52
37 Making a better landing page produces my first proven positive ROI! 6:02
38 How to use location reports to exclude places where ads are not converting 6:35
39 Changing keyword match type to exact match and excluding search partners 9:10
40 Raising the daily budget and eliminating countries with high cost conversions 9:31
41 Lowering bids where sales are more expensive and checking the ad schedule 8:44
42 What to do when your cost per conversion suddenly spikes 9:32
43 Using the bid and budget simulator to make campaign changes 14:07
44 When you finally get a perfect solution, let it run without interference! 9:14
45 With two months of good data, now I can go deeper for a lower ongoing cost per conversion 7:37
46 Overview of correctly setup remarketing in Google Analytics and Google AdWords 2:33
47 Creating a new Google Analytics property and installing tracking code 3:28
48 Linking your AdWords account and starting remarketing 7:37
49 Fast display ad creation quickly going from 1 ad to 48 ads in an ad set 6:37
50 Copying ad display ad campaigns to split by country 17:59
51 Using Google Analytics to optimize AdWords marketing and display ads 14:01
52 Google Adwords for video: why use it and how I use it today 2:28
53 How to quickly make a $0.01 cost per view advertising campaign 3:31
54 Using Google remarketing audiences to find similar users 2:57
55 Making a keyword targeted Google AdWords for video campaign 1:22
56 Using reports to see which of your targeted audience watches the most