How to Run a User Interview - Emmett Shear
Discover the art of conducting effective user interviews in this 46-minute lecture by Emmett Shear, Founder and CEO of Justin.tv and Twitch. Learn why talking to users is crucial in the early stages of your startup, alongside building your product. Explore techniques for selecting interviewees, crafting insightful questions, and avoiding common pitfalls. Gain valuable insights on how user feedback can shape your product goals and drive innovation. Understand the importance of validating ideas, identifying minimum requirements, and leveraging various channels for user feedback. Delve into strategies for interviewing non-users, conducting international market research, and utilizing user feedback tools. Apply these lessons to enhance your product development process and create solutions that truly resonate with your target audience.