How Hyper Casuals Took Over the World - Unite Now 2020
Explore the meteoric rise of hyper casual games and gain insights into the future of mobile gaming in this 30-minute conference talk from Unite Now 2020. Join Agatha Hood, Head of Global Ad Sales at Unity, and Paul H. Müller, CTO and Co-Founder of Adjust, as they delve into the definition of hyper casual games, analyze their rapid success, and discuss strategies that can be applied to other mobile game genres. Discover key learnings from hyper casual game development and marketing techniques, and hear expert predictions on the future trends in the mobile gaming industry. Access additional resources, including a comprehensive report and information on Unity's user acquisition tools, to further enhance your understanding of this dynamic sector.