Building an Experimentation Culture: Beyond the Platform
Explore the challenges of building a healthy experimentation culture in this 15-minute conference talk from PlatformCon 2023. Discover why having an experimentation platform alone is not sufficient for driving data-informed decision-making. Learn about common obstacles that prevent companies from running frequent A/B tests and how to overcome them. Gain insights into the importance of A/B testing for understanding user reactions to product changes, given that only a third of such changes typically succeed. Understand the key components of a thriving experimentation culture, including the critical role of platforms, processes, and analysis. Benefit from the speaker's expertise as a Senior Analytics Manager with experience at Strava and Airbnb to learn what constitutes a healthy experimentation culture, why platforms are essential, and how to integrate proper processes and analysis for optimal results.