COURSE OUTLINE: The 21st Century is well on its way and over the last decade Marketing as a subject and as practice evolved continuously due to technological, sociological and other global game-changing forces. This course will attempt to probe into these profound as well as currently peripheral but potentially significant changes from the perspective of certain base premises that possibly will never change. This course will discuss marketing theories as well as a range of real-life current and classical examples & cases to help participants improve their strategic marketing thinking and activation skills.