Brand Refresh in Illustrator: Logo Design and Color Palette - Part 1
Explore the first part of a two-part video series featuring graphic designer Whitney Anderson as she conducts a brand refresh for Covet & Ginger, a Milwaukee-based ceramics company. Follow along as Whitney demonstrates her logo design process in Adobe Illustrator, creating new logo designs and developing a custom color palette. Learn techniques for transforming hand-made textures into digital assets, cleaning up hand-lettered wordmarks, and selecting appropriate fonts. Gain insights into Whitney's design workflow, including her approach to client iterations, moodboard creation, and portfolio development. Discover tips on warping text, designing in CMYK vs. RGB, and what to include in a branding package. This informative session also covers Whitney's favorite projects, sources of inspiration, and her journey into design teaching.