Lettering for a Summer Festival - Part 2: Mockups and Branding Elements

Lettering for a Summer Festival - Part 2: Mockups and Branding Elements

Watch the second part of a two-hour Adobe Live session featuring graphic designer Courtney Sonner as she demonstrates lettering techniques for a summer festival using Illustrator and Photoshop. Learn how to mock up customized typefaces alongside logos and branding elements on festival merchandise. Explore topics such as adding 3D effects to text, outlining text, color selection processes, working with color palettes, understanding RGB and CMYK differences, creating mock-ups in Photoshop, and utilizing font glyphs. Gain insights into working with clients on color choices and see practical examples of poster mock-ups for festival branding.