Packaging Design for a Beverage Company - Part 1

Packaging Design for a Beverage Company - Part 1

Watch Creative Director Chris Porter design branding and packaging for a fictional beverage company in this engaging video tutorial. Learn about selecting brand names, color palettes, and creating mockups while gaining insights into the creative process. Discover tips for using Adobe Illustrator and Photoshop, communicating with clients, and working with printers. Explore techniques for character and fruit illustrations, project research, and overcoming creative blocks. Gain valuable industry knowledge as Chris shares his career journey, book recommendations, and lessons learned. Perfect for designers looking to enhance their skills in branding and packaging design.